Adapt or Die: the 2022 Blueprint for Telco

Telecommunications has always been an ever-changing industry. Performance standards are constantly being set, and new competition is met daily — particularly in the wake of recent events.

The last two years have further emphasised how important it is for businesses to change with the times. In 2022, telcos find themselves at a crossroads: they can either dither around the edges to achieve incremental progress or take advantage of the reinvention of the industry accelerated by the pandemic.

At ChorusCX, we understand that innovation is vital, especially in this do-or-die economy. So, what market trends should your business be adapting to in 2022?

Telephony meets the cloud

 

Cloud computing is one of the most transformative technologies of our time. By moving data and applications to the cloud, users can access them from anywhere, and businesses can enjoy increased agility, flexibility and scalability. But although customers are accustomed to seeing cloud technology in an IT and data environment, this hasn’t always been the case from a telephony point of view.

Since the pandemic and the scramble for hybrid-working solutions, there’s been an urgency for end users to be able to work remotely whilst retaining the same user experience — whether they’re mobile, sitting in the office or working from home. That’s where cloud technology comes in.

Organisations have promised cloud-based hosted telephony with true convergence of telecoms and IT for over a decade. At ChorusCX, we like to practice what we preach…

Our ground-breaking MS Teams direct routing solution enables customers to route calls to and from Microsoft Teams, utilising all the advanced features of ChorusCX’ comprehensive Number Manager: our industry-leading inbound call management platform.

This public switched telephone network (PSTN) solution gives users complete control of their call flows from one place, allowing Teams users to quickly and easily synchronise with the Number Manager service at the click of a button.

Similarly, our ChorusCX Flow hosted solution is a practical, fully featured unified communications platform that allows businesses to manage costs, users and security through a single portal — removing the need to switch between numerous separate platforms.

 

Data and connectivity

 

The journey to the cloud is also the driving force behind another market trend: data and connectivity.

Cloud-based users and businesses are hungrier for bandwidth than ever. As the use of video calls increases, so does the need for bigger, better and faster connectivity.

Plus, the imminent Integrated Services Digital Network (ISDN) Switch-Off has those working from home questioning whether they should go to fibre and how much bandwidth they would need. Connection quality must be up to scratch to ensure productivity levels are the same at home as in the office.

Though fibre to the premise (FTTP) is still being rolled out across the UK, you may not have access yet (check if your area is eligible here). But not to worry — we have you covered.

As an interim solution for customers, single order generic ethernet access (SoGEA) provides broadband without a phone line, readying you for the Switch-Off. It’s quick to install, reliable to use and offers a cost-effective solution to future-proof your connectivity.

Now, it’s time to chat…

Multi-channel communications

 

Living in this digital era has instilled in us one thing: we want answers, and we want them now.

A challenge for businesses has been providing options for customer service. What method of contact do customers prefer? Whether it’s SMS, WhatsApp, LinkedIn and Twitter feeds, emails or phone calls, customers want choice and immediacy in their communication.

ChorusCX’ drive for exceptional customer service and support has always set us apart from our primary competitors. Still, we understand the importance of evolution. That’s why we aim to transform how we communicate with our customers through chatbots and social media, ensuring they get the same user experience on every channel they use.

A finger on the pulse

The telco market of 2022 offers a unique opportunity to either completely reimagine your business or risk being overtaken by more relevant competitors.

As a result, ChorusCX is undergoing a transition, looking at every aspect of our services to keep our products relevant, our communication strong and our business model stable. All businesses are finding themselves in a sink-or-swim position — how will yours utilise these market trends to stay afloat?

Need help revolutionising your services to stay one step ahead of market trends? ChorusCX is your solution. Contact us at +44 (0)161 444 3333 or email sales@invosys.com today!

 

Switching Off After the ISDN Switch-Off


[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” min_height=”” hover_type=”none” link=”” border_sizes_top=”” border_sizes_bottom=”” border_sizes_left=”” border_sizes_right=”” first=”true”][fusion_text]The ISDN Switch-Off is looming ever closer, and many businesses are starting to prepare themselves for the change. Organisations across the country will need to pre-empt their next move to ensure the transition goes smoothly for their business.

 The Integrated Services Digital Network (ISDN) is a form of traditional, legacy telephony that transmits voice and data over digital lines.

But we no longer have to rely on the ageing copper infrastructure currently in place. Hybrid telephone systems can help businesses move to a cloud-based system; with everything in the cloud, you’ll be able to access systems from anywhere, working from wherever you want. In essence, all analogue, copper phone lines will be deactivated in 2025 as the world shifts to making voice calls over the internet (known as ‘voice over IP’ or ‘VoIP’).

Access from all over

 

In a post-pandemic world, working from home is the new normal, and being free from copper landlines makes remote work even easier. Our ability to make calls over broadband means we can communicate with colleagues and clients from anywhere, with businesses becoming increasingly portable.

Yet, as remarkable as these new technologies are, they raise some important questions: how do we sustain the right work-life balance? The ISDN is being switched off — now, how do we switch off?

When your home becomes the office, and the office becomes inescapable, having all-hours access to business calls and emails can blur the line between work and personal downtime. We’re all familiar with the unhealthy temptation to carry on working whilst ‘off the clock’. Answering emails in bed. Taking calls on our lunch break. All because we’re using one shared device — constantly mixing business with pleasure with no way of switching off.

For many, remote working has increased the number of hours they are connected to their employers, with research showing that people working from home did an average of six hours of unpaid work per week.

Though this may feel like the new normal, some countries have started introducing legislation to create a clear boundary between work and personal life. For example, Portugal has banned employers from contacting employees by phone, message or email outside their working hours. Though this isn’t illegal in the UK, it’s certainly something businesses should be mindful of — especially considering 65% of UK employees said work-life balance was the most important job factor.

So, although technology is great at keeping us connected, can we also use it to ensure the lines between work and downtime remain clearly defined?

Making life simple

 

Microsoft Teams has been one of lockdown’s saviours. Teams allows team members (hence the name!) to communicate and collaborate easily, no matter where they are. This software also means that employees can respond to clients through an instant message, share a file or follow up with a call — all in one place. When you use this unified communications tool, all essential documents and contacts are confined to a single platform without ever interfering with your personal applications.

However, running your business communications through Microsoft Teams alone isn’t flawless.  Individual accounts can’t be assigned a phone number, meaning secondary handsets could be required at a cost.

 That’s where MS Teams Direct Routing — ChorusCX’ solution to integrating your telephone systems into your business’ day-to-day use of Microsoft Teams — comes in. MS Teams Direct Routing allows you to route calls to and from Teams, utilising all the advanced features of ChorusCX’ comprehensive Number Manager. Simple controls allow you to select which users to include in a call routing plan and modify inbound settings, such as CLI presentation and outbound call barring. Calls can also be directed to frontline employees to save company directors and CEOs from being bombarded with incoming calls. This way, your workload is carefully managed without losing business.

Round-the-clock support

Or, you could take advantage of our managed services so that you never have to answer another call again! This offering allows you to outsource your technical support line, and ChorusCX will resolve whatever issue you’re facing — 24 hours a day, seven days a week, 365 days a year. Whatever your requirement, we’ve got the expertise and the personnel to assist, offering you seamless support, whenever and wherever you need it.

These ChorusCX solutions mean you won’t always have to be tethered to your devices. For employees, managers and directors, it’s never been easier to balance out working from home. Make the switch (off) today and see what your business has been missing out on.

Interested in our groundbreaking MS Teams Direct Routing solution or our end-to-end managed services offering? Get in touch today and see how ChorusCX can reimagine your business communications. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]