ChorusCX is excited to announce an expanded partnership with EarthBend Distribution, a move that deepens the collaboration between the two companies and opens new opportunities for their combined customer and partner base.
About ChorusCX
ChorusCX helps channel partners add new, recurring revenue on top of the systems their customers already run, no rip-and-replace required. ChorusCX brings together DVSAnalytics call recording and WFM solutions with other leading telephony technologies under a single umbrella, layering advanced call analytics, AI-powered auto-call scoring, and conversational insights across on-prem, hybrid, and cloud environments. For partners with a large installed base of on-prem contact center and telephony customers, that means an immediate, high-margin opportunity to sell into accounts they already own, with a clear path to modern UC/CX capabilities when those customers are ready to move to the cloud.
About EarthBend
EarthBend is a value-added technology distributor serving VARs, MSPs, and other channel partners since 1993. Its portfolio spans unified communications, contact center, networking, power, security, computing, and related IT solutions. EarthBend helps partners source products from a range of vendors and provides knowledgeable, responsive support to help them meet their customers’ needs.
What This Expanded Partnership Means
Building on the existing work between the two companies, ChorusCX and EarthBend are expanding their partnership in several key ways:
- Cross-promotion of complementary offerings to channel partners, introducing EarthBend’s reseller network to ChorusCX’s AI-powered conversation analytics and ChorusCX’s reseller partners to EarthBend’s broader technology portfolio
- Exploring new synergies, between ChorusCX’s platform and EarthBend’s distribution model, with a focus on making it easier for partners to layer AI-driven insights on top of the communications systems their customers already have in place
- Running joint marketing campaigns, designed to educate the channel on the value of pairing conversation analytics with existing contact center and unified communications investments
For EarthBend’s partners, this means an easier path to adding a recurring, high-margin solution without a rip-and-replace project. For ChorusCX, it means reaching more contact centers and BPOs through a distributor with decades of channel relationships.
“This expanded partnership with EarthBend is about meeting VARs where they already are,” said Jane Anderson, CEO at ChorusCX. “EarthBend has spent decades building trust with its reseller network, and we want to make it as simple as possible for those partners to bring AI-powered conversational analytics to their customers as a recurring solution, not a rip-and-replace project.”
“Many of our reseller partners already support customers with significant investments in their communications systems,” said Rob Beyer, President and CEO of EarthBend. “Working more closely with ChorusCX gives those partners a way to introduce AI-powered conversation insights to their customers and create a new recurring revenue opportunity.”
Looking Ahead
ChorusCX and EarthBend will continue to roll out joint campaigns, co-branded resources, and partner enablement materials in the coming months. Partners interested in learning more about the ChorusCX AI Insights offering through EarthBend can reach out to their EarthBend account representative or contact ChorusCX directly.