We’re excited to shine a spotlight on Jo Devonald, Client Director at ChorusCX. With over 25 years of experience across telecommunications, customer experience, SaaS, and UCaaS, Jo brings a rare combination of commercial sharpness and genuine customer focus to everything she does. Here’s a closer look at the person behind the role.
Meet Jo
Jo was originally born in South Africa but has lived in all four corners of the UK before moving back to Cumbria ten years ago, the county she grew up in from the age of two. She now lives in a small village where both the Lake District mountains and the sandy beaches are just a mile in either direction.
Role at ChorusCX
As Client Director, Jo proactively works with partners to defend and grow revenue through new sales and a strong pipeline, aligning measurable outcomes with both partner objectives and ChorusCX’s strategic priorities. Day to day, she works closely with account teams and senior stakeholders, both internally and across the Partner Channel, to drive adoption of ChorusCX’s wider portfolio and identify new growth initiatives.
Industry Background
Jo has more than 25 years of experience across telecommunications, customer experience, SaaS, and UCaaS environments. She held leadership roles at both BT and Avaya, a global leader in contact centre and customer experience solutions, including UK Sales Manager for BPO and Healthcare, Sales Excellence Senior Manager for Europe, and Growth Initiatives Lead. During this time, she led SaaS and CX adoption programmes, onboarded BPO organisations as channel partners, developed customer success frameworks across EMEA, and worked closely with contact centre customers to improve engagement, retention, and business outcomes.
What Drives Her
Jo’s favourite part of the job is helping customers and partners achieve meaningful business outcomes, bringing together different teams, understanding customer challenges, and creating strategies that drive adoption, growth, and long-term success. Seeing a customer realise value from a solution and building trusted relationships over time is what she finds most rewarding, and she’s looking forward to contributing her experience while continuing to learn and share best practices at ChorusCX.
Key Strengths
- Customer success and lifecycle management, alongside strategic partner and account planning
- SaaS, CX, and UCaaS adoption expertise
- Data analysis and data-driven decision making
- Stakeholder management and executive engagement
- Sales growth, revenue expansion, and customer retention strategies
What Makes Jo Successful
Jo combines commercial awareness with a genuinely customer-centric approach, focusing on what success looks like for customers and partners, then aligning people, processes, and resources to deliver measurable outcomes. She uses data to drive decisions and manage risk, and believes that a genuine interest in every business and person she encounters, paired with passion and a good sense of humour, has been key to her success.
Outside of Work
Outside of work, Jo stays active and spends as much time outdoors as possible, with interests spanning golf, tennis, and fell walking. She also runs a small art business called DottFlossy, creating acrylic dot art as a meditative outlet, and can often be found at festivals through the summer months with her business tent pitched for selling art or running workshops. When she has free time, Jo loves taking weekend trips in her VW campervan with her dog and her two children to explore new places.
Welcome to ChorusCX, Jo; we’re thrilled to have you on board!